Product Lifecycle Marketing Manager
Overview
Join an innovative startup dedicated to transforming education through cutting-edge technology. We are passionately focused on equipping learners across the globe with enhanced access to exceptional STEM education.
Key Responsibilities
- Develop and implement targeted marketing campaigns by analyzing user behavior, preferences, and lifecycle stages.
- Design engaging email and SMS marketing strategies to encourage registered users to convert into paying subscribers.
- Formulate and execute retention strategies aimed at maintaining existing subscriber engagement and reducing churn through personalized communication.
- Utilize data analytics to assess campaign performance metrics, thereby optimizing marketing approaches for superior results.
- Collaborate with cross-functional teams, including product, sales, and content, to ensure cohesive messaging across all channels.
- Ensure compliance with industry standards and best practices related to email marketing.
- Manage and enhance marketing technology tools and CRM systems for better operational efficiency.
- Collect and integrate user feedback to refine marketing strategies and product offerings.
Required Skills
- Proficiency in email and SMS marketing techniques.
- Experience crafting lifecycle marketing campaigns.
- Strong analytical capabilities with a focus on data-driven decision-making.
- Exceptional written and verbal communication skills.
- Proven ability to collaborate effectively with diverse teams.
- Familiarity with various marketing technology tools and CRM platforms.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-5 years of relevant experience in email and SMS marketing, particularly in lifecycle campaigns.
- Demonstrated success in driving user conversion and retention.
- Experience with email marketing software and platforms.
Career Growth Opportunities
At our organization, we are committed to fostering professional development and providing pathways for growth. By joining us, you will be part of an ambitious team that values continuous learning and innovation.
Company Culture And Values
As a mission-driven company, we prioritize creating an inclusive and diverse work environment. Our team is passionate about education and technology, working collaboratively to make a meaningful impact.
Compensation And Benefits
- Flexible remote work environment.
- Competitive salary and equity options.
- Comprehensive benefits package.
- Opportunities for professional growth and skill enhancement.
Employment Type: Full-Time